Customer relationship management is popularly abbreviated as CRM. The duty of a CRM consultant is to help in the implementation of CRM software package and make sure that the software meets the business requirements. He also sees that the CRM software package complies with the corporate policies.
Responsibilities
A CRM consultant performs thes analysis of the aspects of customer relations. The professional uses analytical processes and tools for the identification of channels and people that will have a great influence on the customer relationships. The goal is to boost customer satisfaction. CRM consultants choose the CRM software packages in view of the business goals and budget. They work in a team with the IT department professionals for installation of software and its integration with the existing information system. They help in the identification of the risk factors as well as the success factors with the implementation of CRM software.
Apart from these, a CRM consultancy professional is responsible for planning and imparting any important training. This is an essential part of implementation. CRM consultants are required to provide training to the internal staff of the company regarding the use of software and enhancing customer service. Since they are well-acquainted with the CRM technology, they can help in developing ways to improve the aspects of customer service.
Education and Skills
If you want to become a CRM consultant, you require acquiring a bachelor’s degree in computer science, Information Technology or in any other related discipline. In order to progress further in this field, a master’s degree in the same subject is necessary. As an aspiring CRM consultant, excellent communication, analytical, organisational, team-working and problem-solving skills are essential. Therefore, before you venture in this profession, you should ensure that you have these interpersonal skills to be successful as a CRM consultant.
Salary and Career Development
The average annual salary of a CRM consultant is around 57,000 pounds. As far as career development is concerned, professionals involved in CRM consultancy jobs can advance in their career by working hard and delivering quality work within time in accordance with the client’s requirements. A qualified junior CRM consultant can get promoted to the position of senior CRM consultant within two to three years.The working hours of a CRM consultant are normal business hours. He may have to travel frequently to meet clients.This is a brief job description of a CRM consultant.